Targets titles, not interests
Campaigns will be built around the roles that make the buying decision, not a broad interest category.
Paid ads
On the wayLinkedIn Ads is on the way
Sponsored posts and document ads built from the expertise already in your LinkedIn plan, aimed at the job titles that actually buy.
What it will do
not live yetCopy from your existing plan
Sponsored posts will draw on the point-of-view content already in your weekly plan.
Document ads from what you already wrote
Longer-form posts will be repackaged as document ads instead of a fresh deck someone has to design.
One approval, every channel
LinkedIn Ads will join the same review flow as the rest of your plan.
Working today, in the same plan
Also on the way
One weekly plan feeds every channel. See how it works